selfsea Ads

Project: Ads created for Peer Health Exchange’s resource aggregate site, selfsea, for a print and digital marketing partnership. I helped marketing and communications create the copy, then designed the ads. Community partnership’s digital impact team created the one pager copy I branded for this partnership, conventions, and donor events. Ads led to 2.6 million impressions and 57,510 clicks.

Digital Ads

Print Ads

Younger Self

Project: A social media campaign I created to grow Peer Health Exchange’s sub-brand selfsea’s user base. We needed to avoid adults lecturing youth in a series targeted at youth that couldn’t include young people. The solution? Have adults give advice to their younger selves based on their experiences growing up, enabling a more authentic connection. It included videos of staff coordinated and edited by our video editor that I reviewed for brand alignment, with quotes from their recordings used in social media posts I also branded. The series totaled 2.9 million impressions and 22,871 clicks.