Social Media Work
Project: Research, ideate, create, and/or review trending social media concepts, designs, and templates to post on social channels, increasing Peer Health Exchange’s internet presence, educational work, rapport building, and in-person or online fundraising opportunities. Work lead to a 4-12% increase in users year over year, totaling 56,000 followers across Instagram and TikTok.
Younger Self
Project: A digital campaign I created to grow Peer Health Exchange’s sub-brand selfsea’s user base. We needed to avoid adults lecturing youth in a series targeted at youth that couldn’t include young people. The solution? Have adults give advice to their younger selves based on their experiences growing up, enabling a more authentic connection. It included videos of staff coordinated and edited by our video editor that I reviewed for brand alignment, with quotes from their recordings used in social media posts I also branded. The series totaled 2.9 million impressions and 22,871 clicks.
Non-Campaign selfsea Branding
(Standalone, educational IG social media posts researched and created by myself and our video editor that I branded with selfsea branding)
(Educational IG carousel researched and created by myself and our video editor that I branded with selfsea branding)
Old PHE Branding
(Social media post Illustrations I made during lockdowns for a concept on self-care)
(Promotional work related to our IG Lives during lockdowns.)
