Dolly Parton Imagination Library

Projects: Utilize marketing and demographic experience to spread awareness of Share Our Spare’s partnership with the Dolly Parton Imagination Library to grow enrollment for eligible children in the Chicagoland area by 57%, localizing design practices while staying on brand. Work included designing assets and ideating concepts for print and digital marketing (social media, yard signs, flyers, door hangers, table tents, and toolkits), researching needs of target audience, and maintaining communications with agencies responsible for billboards, transit, and radio ads throughout the Chicagoland areas on a $5,000-$10,000 budget/project. 

Social Media

CTA Ads

DIVVY Station Ads

Yard Sign

Door Hangers

Toolkit